Top 5 Virtual Fitness Programs on Android in Turkey Q2 2022

The second quarter of 2022 saw notable trends in the performance of the top 5 virtual fitness programs on the Android platform in Turkey. Here’s a closer look at their weekly downloads, revenue, and active users:

AdımPara - Adım At Kazan showed a steady decrease in weekly downloads from late March, starting at 283K and reaching a low of 55K in mid-June, before a slight recovery to 85K by the end of June. Active users also saw a decline from 1.7M at the end of March to just over 1M by the end of June.

Sweatcoin・Walking Step Counter experienced a varied performance in weekly revenue, peaking at approximately $1.4K in mid-May. Downloads decreased from 140K in late March to around 35K by mid-June, with a minor uptick to 35K-35K towards the end of the quarter. Active users peaked at 446K in mid-May but saw a slight decline to 388K by the end of June.

Lucky Step-Walking Tracker witnessed a mixed trend in downloads, starting at 72K in late March, peaking at 102K in early May, and then falling to around 37K by mid-June. Active users followed a similar trend, peaking at 401K at the end of May and then stabilizing around 316K by the end of June.

Step Counter - Pedometer saw its weekly downloads fluctuate, starting at 26K in late March, peaking at 44K in early May, and stabilizing around 25K by the end of June. Active users showed a steady increase from 405K in late March to 468K in mid-May, before leveling off around 452K by the end of June.

Home Workout - No Equipment experienced a minor increase in weekly revenue, peaking at $4 in late May and mid-June. Downloads showed a consistent upward trend, starting at 20K in late March and reaching 26K by mid-June. Active users remained relatively stable, starting at 127K in late March and ending around 133K by the end of June.

The data presented in this article comes from Sensor Tower, where more detailed insights can be found. Each of these apps demonstrated unique trends in user engagement and revenue, reflecting the dynamic nature of the virtual fitness market in Turkey.